Even with the most catchy and unique business name, without branding it, earning a profit will be a sweet dream. Branding is a critical component or activity for any business. It involves telling your customers and prospects who you are, your mission and vision, and assuring them of your purpose to provide the best product and services. However, it is not simple. Poor branding can fail you and the opposite is true. Notably, for a new business, you must conduct effective branding to earn a brand identity. Here are three tools you can use in your branding activities:
a) Signature videos
A signature video is like a filmed brochure that introduces your potential clients to your business. With the growing reading laziness, preparing a video can be a well-thought idea. People will watch a video that sounds relevant and informative. In the video, you can tell a story about your company’s mission and vision.
Also, you need to highlight some of the leading brands in the market. The critical aspect to remember is that this is not a promotional video. So, you should avoid a selling tone. Rather, give your audience a reason for associating with your brand. Do you think it will be a free association?
b) Establish a blog page
Unlike olden days, customers are no longer making blind buying decisions. They are seeking adequate information before deciding whether to buy from you or seek an alternative. For this reason, if you want customers to love your brand, you must set yourself apart from your competitors.
One way to do this is by operating a blog page covering information about your products and niche. Doing so proves to the audience that you are an expert and what you are offering is of high quality. Hence, a blog is a crucial business branding tool.
c) Offering free product guide
People always like associating with an empathetic person. This means that you are mindful of their well-being by helping them solve the current issues facing them in the process of using your products. A guide is a booklet or an e-book directing the customer how to gain most from your products. Issuing free product guides develops a show of care. As a result, it strengthens the relationship between your customers and your products meaning more sales and strong brand position.
If you are a new entrant or a veteran entrepreneur these business branding tools can work miracles in your venture, Try them.